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Why We Created the Heroes Club

Monday, June 29, 2026

Primary Blog/HVAC/Why We Created the Heroes Club

At Simmons One Hour Heating & Air Conditioning, we spend our days doing what we've done since 1953: helping families stay comfortable.

Some days that means bringing air conditioning back on the hottest afternoon of the summer. Other days it's restoring heat before temperatures drop overnight. Every service call is different, but one thing never changes. We're there to take care of people.

Over the years, we've had the privilege of meeting thousands of homeowners across southeastern North Carolina.

Many of them have served our country.

Sometimes we notice a military hat hanging by the door. Sometimes it's a folded American flag displayed in the living room. Other times it's a photo from years ago or a conversation that naturally comes up while we're repairing an air conditioner.

One thing has always stood out to us.

The men and women who have served rarely ask for anything special.

They're simply looking for an honest company that shows up when promised, treats them with respect, and fixes the problem the right way.

That got us thinking.

​How could we say "thank you" in a way that actually means something?


More Than Another Discount

Military discounts are common, and I think that's a great thing.

But we didn't want to create another coupon that someone uses once and forgets about.

We wanted to create something that would continue helping military families every time they needed us.

That's how the Heroes Club was born.

The Heroes Club isn't about marketing. It isn't about running a holiday promotion. It's simply our way of giving something back to the people who have given so much for all of us.

What Is the Heroes Club?

The Heroes Club is a free membership for eligible Active Duty Military, Veterans, National Guard members, and Reservists.

Membership includes:
-$0 diagnostic fee, even during evenings, weekends, and holidays.
-10% off repairs.

There is no enrollment cost for eligible homeowners. It's simply our way of saying thank you.

Why We Chose These Benefits

Heating and air conditioning systems have terrible timing.

They don't break when life is convenient.

They quit during the hottest week of the year. They stop working before holiday gatherings. They fail on weekends and after normal business hours.

When that happens, the last thing you should worry about is paying a diagnostic fee before anyone even begins finding the problem.

By eliminating that fee and offering savings on repairs, we hope to make an unexpected breakdown a little less stressful.

It's a small gesture, but one we hope makes a real difference.

Built on the Same Values

Our company has been serving homeowners for more than 73 years.

While heating and air conditioning technology has changed dramatically over that time, our values haven't.

Show up when you say you will.

Do the job right.

Treat people with respect.

Stand behind your work.

Those are values we admire in the military community, and they're the same values we strive to live by every single day.

Looking for Even More Protection?

Some homeowners choose to upgrade to our Smart Heroes Comfort Club.

In addition to the free Heroes Club benefits, the Smart Heroes Comfort Club includes professional system rejuvenations, smart HVAC monitoring that can identify potential issues before they become major repairs, exclusive member savings, and additional benefits designed to help homeowners avoid unexpected breakdowns.

Whether you choose the free Heroes Club or the upgraded Smart Heroes Comfort Club, our goal remains the same: helping protect your home's comfort while giving you greater peace of mind.

Who Can Join?

The Heroes Club is available for eligible homeowners who have proudly served or are currently serving, including:

-Active Duty Military
-Military Veterans
-National Guard
-Military Reserve

The membership applies to your primary residence.

If you're not sure whether you qualify, our team will be happy to answer any questions.

Thank You

Some things can't be repaid.

The sacrifices made by our military members and veterans fall into that category.

A free HVAC membership won't repay those sacrifices.

But if it saves you money when your air conditioner quits in July or your furnace stops working on a cold winter morning, then it's doing exactly what we hoped it would do.

It's one small way we can say thank you.

What I Want You to Remember

The Heroes Club wasn't created because we needed another promotion.

It was created because we believe gratitude should be more than words.

If you've served our country as an Active Duty service member, Veteran, National Guard member, or Reservist, thank you.

We appreciate your service, we respect your sacrifice, and we'd be honored to take care of your home's heating and air conditioning whenever you need us.

​That's what the Heroes Club is all about. SimmonsOneHour.com/heroes

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Hi, I'm Derek Cole

GM, Simmons One Hour Heating and Air

With over 25 years of experience in the HVAC industry, Derek Cole has worked his way from the field to General Manager and co-owner of Simmons One Hour Heating & Air Conditioning. Under his leadership, the company was recognized as the 2024 Franchise of the Year for the entire One Hour Heating & Air Conditioning® system across the United States, a testament to its commitment to customer service, technical excellence, and team culture.

​Derek's career has also earned national recognition. He was named to The News Top 40 Under 40, featured in Entrepreneur Magazine's Franchise Player Spotlight, and has appeared on CBS, FOX, and NBC sharing practical home comfort advice with homeowners. His success with One Hour Heating & Air Conditioning® has also been highlighted by publications including HuffPost and Bloomberg Business.

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